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A lot of debate has been going on PHP vs. ASP.NET of late. While many claim PHP to be the future of web development, there is equally huge number of supporters for ASP.NET as well. If you are a top web development company looking to outsource your next big web development project, chances are that you are still confused what to go with- PHP or ASP.NET. Both of these programming languages are widely used to create highly dynamic web pages, web services and internet applications and are equally popular among the leading web developers around the globe.

Since both these web programming languages are similar in a lot of aspects, especially their usage and purpose, it often creates confusion among many web developers who find it hard to choose between them. However we are providing here the major differences between these two so that you become clear what you want, what suits your requirements and what is the most feasible option for you given your available resources.

Ease

If we talk about ease, then .NET is considered way better. Programming dynamic web pages using .NET is way simpler than doing it using PHP. .NET provides a lot of inbuilt tools which make the process of creation of dynamic web pages seem almost like a cake walk. Even though when it comes to learning, most agree that PHP is easier and quicker to learn and implement.

Performance

If we talk about performance, it depends on the size of your project and the application(s) it entails. While both PHP and ASP.NET give equally desirably fast performance for small and medium-sized projects, PHP fails to impress in terms of performance when it comes to bigger projects. ASP.NET, on the other hand, continues to perform fast even when bigger applications are created using it. So if you are looking to outsourcing a huge project, then you would definitely like to consider hiring .NET developers.

Cost

PHP is the clear winner when it comes to cost of web development. PHP can be installed on both Windows (significantly expensive) as well as Linux (which is free) operating systems and any web server while .NET can only be used on Windows and IIS web server (it is the most recommended web server for .NET), both of which are not available free of cost. Hence if cost is the most detrimental factor for you, then PHP should be your choice.

Portability

PHP is again the right choice if you’re looking for higher degree of code portability. PHP code developed on any OS will work on any other OS or web server as well while you will have to make some slight changes in the .NET code if it has been developed on IIS and wish to run it on some other web server. Again it depends on you. If code portability is crucial to your project and you wish to run your project on multiple web servers then PHP will definitely be more suitable for you otherwise .NET.

As a top web development company, we believe that your major preference should be performance. Rest everything can be worked out. All the best!

The best digital marketing practices that boost ROI
Digital marketing is all the rage in the marketing universe these days and the reason is that the modern consumer’s lifestyle has changed exponentially in the past two decades courtesy the emergence of digital media such as mobile phones, computers, tablet computers, smartphones etc. People spend so much time using these media these days that marketers believe that the digital media have also become the best platforms to interact with consumers and carry out advertisements and campaigns.

Today digital marketing has become the most crucial component of any marketing campaign and most of the successful campaigns are carried out on digital media only. Digital media have emerged as highly influential which is why the best marketers in the world want to exploit the digital media and use them innovatively for marketing.

While everyday more and more marketers are experimenting with digital media marketing and are coming up with unique and innovative practices, we are only discussing the best digital marketing practices here.

Exploiting the surge of social media
Social media is indeed the best digital marketing practice today. It is the most powerful web marketing tool as it provides access to huge number of people and allows the marketers to interact with the people on a more personal level and put their message across to the their target audience in a more interactive and candid manner. The data provided by social media sites is of great worth to the marketers. The success of Barack Obama’s presidential campaign due to social media is only one of the thousands and thousands of noteworthy examples. Pinterest and Twitter have especially become the social media favourites of digital marketers when it comes to product marketing campaigns. Facebook too is showing great results.

Going‘mobile’
Mobile phones have now become equivalent to air and water for people and hence are one of the best means to reach people. Marketers have started developing and using specialized applications to promote brands/products/services/campaigns. Mobile applications have not only helped digital marketers’ experience unexpectedly great results but have encouraged them to further explore the realm.

Becoming consumer oriented
Instead of focusing entirely on a brand’s message, digital marketers are now concentrating on aligning a brand’s set of values with that of the customers and making sure that the brand’s message is an answer/solution to consumers’ needs, wants and problems. This has helped the consumers relate more to the brands and has also helped the brands build friendly and reliable reputation among the target consumers.

Choosing greater view ability
View ability of ads is directly proportional to their effectiveness. Marketers often question why they must pay such exorbitant amounts for premium ads when they know that many of their desired consumers won’t even come across those ads. This is why the digital marketers now look at places where they can be guaranteed appropriate view ability that can contribute to actual results and help them attract the potential customers. Videos and text relevant to the brand are often chosen to place the brand’s ads.

There was a time when most companies searched for skilled WordPress developers to make their blog reach out to their target readers in the best possible way. However, the recent success wordpress PHP CMS has attained asks for hiring a reliable programmer. A potential candidate would definitely boast about his skills and expertise. He would push it hard to convince you. Plus, coding skill is not the only attribute required. You don’t want a developer to leave the job in between.

Discipline and sincerity are equally important. Before you hire a wordpress developer, make sure you considered the following important aspects.

Ask for referrals and testimonials

Ask the candidate to advocate his skills with relevant testimonials. If he can’t, then ask for referral contact numbers of previous organisations and clients he has worked for. This will clear the air of his capacities and shortcomings. If possible, push your own contacts in the network and gather substantial information about the candidate. Try to approach his colleagues without prior notice and cross check the details from both ends.

Technical expertise

Coding is a serious business. Everything begins with probing the most out of the candidate. Put questions, push him to the limit. Give short tests, test him by giving different cases. Right from asking basic definitions to questions of higher level expertise, probe in the most effective manner.

Ask him why has WordPress emerged as the best CMS. What makes it superior to other web development frameworks. The role of CSS and Javascript and many other important points.

All other parameters of judging a candidate are secondary unless his technical expertise comes alive.

Is he well versed with the tools?

WordPress gets updated frequently. A theme is updated almost every day, so make sure that the developer you are hiring has a sound exposure towards the advancements.. He is well accustomed with his skills in various web development languages like CSS, PHP, JQuery, MySQL, Ajax and database designs.

He should always be ready to install wordpress plugins when even a demand arises in the website.

They must be capable of CMS Development and system styling, custom modules development and installation, theme template integration and customization extensions developments.

Check whether the web developers are regular publishers of articles too and know well about their work.

Ask for samples of previous work

Always ask for recent samples of work, most importantly the one which matches your project requirement..

If further Ecommerce development is required then ask the developer to show you samples of e commerce website he had developed and also about the websites they have search engine optimized. Check for how much experience do they have in the field and also go through their portfolio in their tenure of experience. Also check how many projects they have been able to handle at a particular given time.

Are you a travel agent? Managing clients, enhancing your customer tele, sending hundreds of emails that advertise your services and latest offerings, keep an updated account of dues or invoices, and updating the professional data are just some of the routine tasks you are entangled with. To boost streamlined processes and better responsiveness at work, Macadamia Info Solutions’ Mac Accounting application has been doing a significant job in managing vendor data smartly, cost effectively and safely.

Targeting the nuisances of scheduling various tours, managing customers amongst plans and keep a track of the transactions, Mac Accounting applications works well by fetching relevant data from different work areas and display the customized information as requested by the front end user. The desktop software anchors your CRM functionality by keeping your client details intact, manage outstanding dues and payments, and generate bills, invoices, and vouchers as well. Plus, you can maintain dynamic updates about hotel or resort reservation, train reservation, flight reservation, bus reservation, and even SIC reservation, in a well arranged manner.

Salient features of MAC Accounting Software

• Sending vouchers, bills, offers, plans or any other detail to your hundreds of customer are just a click away.

• Manage your financial account and generate bills easily

• Maintain your sales report and purchase report within the software

• Cash & bank books are also integrated into the software to make your work easier and hassle free.

Bulk Mailing Software

Today, e-mail is probably the fasted way to reach out your potential customers in higher order. Emails with smart templates carry details about your agency’s new plans, offers and vouchers to millions of customers.

Salient features of our Bulk Mailing Software

• You can send 25K emails per day.

• You can make 50 mailing list according to your customers’ type

• Each list can contain 500 mails

• No fear of ISP or IP blocking

These two things in your PC can excel your presence in the travel management business since saved time can be invested in ensuring efficiency and convenience at work. Whether you are a start up in quest for potential customers or an experienced travel agent aiming to reviving your conventional practices, we provide customized solutions for all.

All you need to do is drop in your queries at info@macadamia.co.in and seek more insights about how we helped travel agents in abbreviating costs.

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Verisign has increased the prices for .NET, which will be reflected in the prices set by us. Please note that the increase is due to a hike by the registry and not for the margins we make, your effective price will go up corresponding to the increase suggested by Verisign.

A corresponding price increase will also be applicable to any reseller who may be receiving specific pricing.
These prices will be applicable on Registrations, Renewals and Transfer-ins and the change will come into effect from 1st February, 2014.