The best digital marketing practices that boost ROI
Digital marketing is all the rage in the marketing universe these days and the reason is that the modern consumer’s lifestyle has changed exponentially in the past two decades courtesy the emergence of digital media such as mobile phones, computers, tablet computers, smartphones etc. People spend so much time using these media these days that marketers believe that the digital media have also become the best platforms to interact with consumers and carry out advertisements and campaigns.
Today digital marketing has become the most crucial component of any marketing campaign and most of the successful campaigns are carried out on digital media only. Digital media have emerged as highly influential which is why the best marketers in the world want to exploit the digital media and use them innovatively for marketing.
While everyday more and more marketers are experimenting with digital media marketing and are coming up with unique and innovative practices, we are only discussing the best digital marketing practices here.
Exploiting the surge of social media
Social media is indeed the best digital marketing practice today. It is the most powerful web marketing tool as it provides access to huge number of people and allows the marketers to interact with the people on a more personal level and put their message across to the their target audience in a more interactive and candid manner. The data provided by social media sites is of great worth to the marketers. The success of Barack Obama’s presidential campaign due to social media is only one of the thousands and thousands of noteworthy examples. Pinterest and Twitter have especially become the social media favourites of digital marketers when it comes to product marketing campaigns. Facebook too is showing great results.
Mobile phones have now become equivalent to air and water for people and hence are one of the best means to reach people. Marketers have started developing and using specialized applications to promote brands/products/services/campaigns. Mobile applications have not only helped digital marketers’ experience unexpectedly great results but have encouraged them to further explore the realm.
Becoming consumer oriented
Instead of focusing entirely on a brand’s message, digital marketers are now concentrating on aligning a brand’s set of values with that of the customers and making sure that the brand’s message is an answer/solution to consumers’ needs, wants and problems. This has helped the consumers relate more to the brands and has also helped the brands build friendly and reliable reputation among the target consumers.
Choosing greater view ability
View ability of ads is directly proportional to their effectiveness. Marketers often question why they must pay such exorbitant amounts for premium ads when they know that many of their desired consumers won’t even come across those ads. This is why the digital marketers now look at places where they can be guaranteed appropriate view ability that can contribute to actual results and help them attract the potential customers. Videos and text relevant to the brand are often chosen to place the brand’s ads.